Thursday, September 10, 2009

Earning The Title

On September 19, 2009 the United States Marine Corps will debut a new advertising campaign titled 'America's Few'.

'America's Few' is the prequel to the 'America's Marines' campaign that was launched in January 2008. America’s Marines reminded America of the purpose of service as a Marine – to defend our nation's freedom and the American way of life – by showing Marines in their Dress Blue uniform in a single line from sea to shining sea.

'America’s Few' is an authentic portrayal of what it really takes for America’s youth to answer the highest calling and earn their place in a line of Marines that stretches back over 233 years. The new campaign explains that answering the call is just the beginning; everyone who responds must start their journey on the famed yellow footprints and prove themselves in our nation’s most demanding test of mind, body, and character. Only after they successfully complete this 12 week quest will they earn the title “United States Marine.”

Watch the video, share it with friends and family, and come back on 09.19.09 for the official premiere of 'America's Few'.

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